Yerse began in 1964, when Lluís Generó Domènech founded Yerse, a family business that continues to be a benchmark in knitwear today. Mr. Generó was a visionary who knew that the brand should transmit a sense of fashion and quality. This principle has remained unchanged, together with their desire to be sustainable by introducing textures and materials that are environmentally responsible and contribute to people’s well-being.
Yerse create designs that leave their mark, guided by feminine intuition, with our hearts set on tradition and our eyes on the future. This Spanish label just sits in Sola so well. We can mix and match it easily with our other brands ensuring our customers gets many looks out of a few pieces.